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A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the
issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.
Dr Timothy Whisler is in the Department of History at Saint Francis College, Loretto, Pennsylvania. He has a PhD from the London School of Economics and has contributed to many books and journals on the subject of the motor industry, including Wada and Shiomi, Fordism Transfomed (OUP, 1995).