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Brand Gap, The by Marty Neumeier
Brand Gap, The by Marty Neumeier
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Brand Gap, The

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20% of people buy Brand Gap, The and ZAG ~ Paperback / softback ~ Marty Neumeier.

Brand Gap, The by Marty Neumeier
ZAG by Marty Neumeier

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Description

The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary

Author Biography:

Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands. He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.
Release date NZ
August 25th, 2005
Audience
  • Tertiary Education (US: College)
Edition
2nd edition
Pages
208
Dimensions
137x204x13
ISBN-13
9780321348104
Product ID
2345980

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