With household name brands like Ski-Doos and Sea-Doos, Bombardier Inc is a Canadian success story. Bombardier is also the largest rail manufacturer in the world and the third largest aircraft manufacturer. Bombardier operates five divisions with global revenues of $11.5 billion (Canadian), has production facilities in 12 countries, and employs 56,000 people worldwide. "The Bombardier Story: Planes, Trains and Snowmobiles" tells the story of this company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. This narrative takes readers through the journey of Bombardier's modest beginnings in rural Quebec to its subsequent emergence as a global transportation powerhouse. It is clear that Bombardier owes its advance in mass-transit to more than government assistance when they won the contract for 825 subway cars in New York City, making Bombardier the North American leader of the rail transit industry.
Table of Contents
Acknowledgements A Brief History of Bombardier Inc. Preface Introduction: The Rise of A Corporation Chapter 1: Armand Starts a Company Chapter 2: An Excellent Ski--Doo Adventure Chapter 3: Diversify or Die Chapter 4: A Breakthrough Deal Chapter 5: Making Subway Cars the Bombardier Way Chapter 6: Becoming Number One Chapter 7: Gravy Trains on the Horizon Chapter 8: Turning into Aerospace Chapter 9: Portrait of a Turnaround Artist Chapter 10: Revolution in the Sky Chapter 11: Bombardier Takes Wing Chapter 12: Dogfight in the Clouds Chapter 13: A Jet Takes Off From the Drawing Board Chapter 14: New Generations Chapter 15: Lessons in Strategic Governance Chapter 16: A Prototype for the Twenty--First Century? Chapter 17: The Challenges Ahead Endnotes Index
Larry MacDonald is a business journalist whose columns have appeared in the Montreal Gazette, Ottawa Citizen, Financial Post, Investora s Digest of Canada, and other publications. Previously, he was an economist with the Canadian federal government. He is also the author of two other books, Outperforming the Market: A Case--Study Approach to Selecting Investments (ECW Press, 1998) and Nortel Networks: How Innovation and Vision Created a Network Giant (John Wiley & Sons, 2000).