Computers & Internet Books:

The Big Red Fez: How to Make any Website Better

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Paperback

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The Big Red Fez: How to Make any Website Better by Seth Godin
$26.99
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Description

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, "The Big Red Fez" is a must-have tool for anyone working on the web.
Release date NZ
January 18th, 2002
Author
Country of Publication
United States
Imprint
Simon & Schuster
Pages
112
Dimensions
140x210x8
ISBN-13
9780743227902
Product ID
1685585

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