33 of the world's best business minds suggest inventive ways to make a business remarkable. Most organisations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to ruin a good thing so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's "Purple Cow" challenged organisations to become remarkable - to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the "Business-Week" bestseller list for nearly two years. In "THE BIG MOO" Godin works with 32 of the world's smartest thinkers to answer the question of what makes a company remarkable, what causes a 'big moo'? The team - which includes the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell and Randall Rothenberg - created this incredibly useful book that's fun to read and perfect for groups to share, discuss and apply. "THE BIG MOO" is a simple book in the tradition of "Fish" and "Don't Sweat the Small Stuff". Instead of lecturing readers, it tells stories that stick inside the mind and ignite inspiration.