The Audience Commodity in a Digital Age

Name: The Audience Commodity in a Digital Age
SKU: 21658458
Price: 159.00 NZD
Availability: InStock

Revisiting a Critical Theory of Commercial Media

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Paperback / softback

Series:

Digital formations

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Description

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Author Biography:

Lee McGuigan is a PhD student in the Annenberg School for Communication at the University of Pennsylvania. His research has been published in the Journal of Communication Inquiry and Television & New Media. Vincent Manzerolle (PhD, University of Western Ontario, Canada) is a lecturer in the Faculty of Information and Media Studies at the University of Western Ontario, Canada. He has published articles in Ephemera, Surveillance and Society, and Triple C: Communication, Capitalism, and Critique.

Release date NZ

February 28th, 2014

Audience

Professional & Vocational

Contributors

Edited by Lee McGuigan
Edited by Vincent Manzerolle
Series edited by Steve Jones

Edition

New edition

Pages

328

Series

Digital formations

Dimensions

150x225x20

ISBN-13

9781433123597

Product ID

21658458

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