Business & Economics Books:

The Art of Social Media

Power Tips for Power Users

Format

Paperback

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The Art of Social Media by Guy Kawasaki
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Description

The purpose of this book is to enable you to rock social media. We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or an organization. To make our perspective clear, Peg and I are in the trenches of social media, not in a 'war room' back at headquarters. We acquired our knowledge through experimentation and diligence, not pontification, sophistry, and conference attendance. There are more than one hundred tips in this book. You don't need to do every one right away or even ever, so take a deep breath. But there is nothing in this book that isn't tactical and practical, because that's the kind of people we are.

Author Biography

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
Release date NZ
December 4th, 2014
Country of Publication
United Kingdom
Imprint
Portfolio Penguin
Pages
208
Dimensions
129x198x13
ISBN-13
9780241199473
Product ID
22888185

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