The Adoption of E-commerce in SMEs

By:

Robert MacGregor

Format:

Paperback / softback

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Description

The past decade has seen a 'push' by governments for small businesses to adopt and use e-commerce technologies. Part of many of these government initiatives has been for small businesses to form clusters or strategic alliances prior to adopting e-commerce so that they can compete with larger businesses. This study compares the adoption of e-commerce by small businesses that are part of an alliance with those that are not connected to any form of alliance. Two locations were investigated, Sweden and Aus-tralia. The results, which should be useful both to small business ow-ner/managers and relevant government agencies, show that while differences do exist, they are far from universal.

Release date NZ

July 4th, 2008

Author

Robert MacGregor

Audience

General (US: Trade)

Pages

376

Dimensions

152x229x20

ISBN-13

9783639046731

Product ID

2549248

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