The Ad Men and Women

A Biographical Dictionary of Advertising

By:

Edd C. Applegate

Format:

Hardback

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Description

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Author Biography:

EDD APPLEGATE is Associate Professor of Advertising in the Department of Journalism, College of Mass Communication, Middle Tennessee State University. He has published five books on advertising, including Advertising: Concepts, Strategies, and Issues, and has contributed chapters to The Media in America, Corporate Magazines of the United States, and the Dictionary of Literary Biography.

Release date NZ

April 25th, 1994

Author

Edd C. Applegate

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Pages

424

Dimensions

152x229x26

ISBN-13

9780313278013

Product ID

7019249

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