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The 7 Principles of Complete Co-Creation by Stefanie Jansen
The 7 Principles of Complete Co-Creation by Stefanie Jansen
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The 7 Principles of Complete Co-Creation

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Description

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

Author Biography:

Stefanie Jansen (Author) Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based. Maarten Pieters (Author) Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands.
Release date NZ
December 28th, 2017
Audience
  • General (US: Trade)
Pages
208
ISBN-13
9789063694739
Product ID
26733802

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