The 1930's saw the birth of the football idol, the 'terrace hero' prototypes for today's powerful media sport stars. The players of the 1930's were the first generation of what we now regard as 'professionals', yet until recently the life and careers of footballers of this generation has been little studied. During 1930's Britain, football became increasingly commercialised, and the rise and development of both local and national media, in particular broadcast media, enabled players to become widely recognised outside of their immediate local context for the first time. Tracing the origins, playing careers and 'afterlives' of several First Division players of the era, Graham Kelly's revealing history explores the reality of living in Britain in the 1930's and draws interesting comparisons with lives of our contemporary 'terrace heroes', the football stars of today.
Graham Kelly is currently Head of the Department of Management at the University of Central Lancashire in Preston. He has published extensively in the management development field and has worked in three university business schools leading the development of undergraduate and postgraduate management course and undertaking consultancy assignments with a wide range of national and international companies.
He has watched mainly amateur and non-league football throughout his life and collects football memorabilia, including the Topical Times cards featured in this book. He is a keen supporter of Conference club, Southport, and hopes one day to see them rejoin the Football League.