The president of the Emmy Awards in New York has updated his seminal book about how the technological transition is changing everything. What's happening to the business of Television? This Second Edition will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You will learn about: broadband clouds, mobile video, video snacking, Time-shifted and on-demand viewing, file sharing, advertising, copyright laws, paradigm shifts, parlour tricks and much, much more. This is a book for media, entertainment and telecommunications professionals who need an overview of the new competitive landscape. This book will explain: TV for Telephone Execs; Telephone for Cable TV Execs; Internet for TV, Cable, Satellite & Telephone Execs; Mobile Devices for Everybody.
Shelly Palmer is the Managing Director, Advanced Media Ventures Group, LLC. He is an award-winning inventor, technologist, composer and television producer and the host of Media 3.0 with Shelly Palmer. He invented enhanced television (Who Wants to Be as Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is President of the National Academy of Arts & Sciences, NY, which bestows the coveted EmmyA(R) Awards. He is the Vice-Chairman of the National Academy of Media Arts & Sciences and he oversees the Advanced Media Technology EmmyA(R) Awards, which honor outstanding achievements in the science and technology of advanced media. He is the author of one of the most popular television business news blogs, www.media30.com, a weekly columnist for the Jack Myers Report, The Huffington Post and a technology commentator for CNN.com.