This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Author Biography:
Tirza Aidar, University of Campinas, Brazil
Mark Balnaves, University of Newcastle, Australia
Katrien Berte, Centre for Information on the Media (CIM), the Belgian Joint Industry Committee
Jakob Bjur, TNS-SIFO, Sweden
Jérôme Bourdon, Tel Aviv University, Israel
Heloisa Buarque de Almeida, University of São Paulo, Brazil
Santanu Chakrabarti, Oxfam GB
Sergey Davydov, National Research University, Russia
Tom Evens, Ghent University, Belgium
Esther Hamburger, University of São Paulo, Brazil
Elena Johansson, Södertörn University, Sweden
Cécile Méadel, Mines ParisTech, France
Ann-Marie Murray, Dublin Institute of Technology, Ireland
Philip M. Napoli, Rutgers University, USA
Philip Savage, McMaster University, Canada
Massimo Scaglioni, Università Cattolica, Milan, Italy
Stefan Schwarzkopf, Queen Mary, University of London, UK
Alexandre Sévigny, MacMaster University, Canada
Susanne Vollberg, Martin-Luther University, Halle-Wittenberg, Germany
