Telemarketing Kills Kittens

By:

Graham Smith

Format:

Paperback / softback

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Description

This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.

Release date NZ

July 5th, 2018

Author

Graham Smith

Audience

General (US: Trade)

Pages

Dimensions

216x216x6

ISBN-13

9780244697860

Product ID

28575727

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