Small Business Health Check is written for anyone who is running an established small business. Whatever type of business you run, the key tactics for success are universal - this book will help you to learn and apply them, however young or mature your operation. This book will ensure that you: - understand and avoid classic mistakes - are familiar with the factors which create success - clarify what success means to your particular business With real case studies and interviews, this book offers you invaluable advice in three sections: 1. Diagnosis: The top twelve reasons that small businesses fail From lack of time to lack of cash, use this detailed list to diagnose your own company's strengths and weaknesses, opportunities and threats. 2. Solutions: The top twelve tactics for success This outline of remedies, next steps and key factors for success will help you to plan your future. 3. Moving on: Taking your business to the next stage Creating a vision, making a plan and assessing your progress. Detailed further reading, references and resources make this book the complete guide to improving your business
Table of Contents
Introduction; How to diagnose your own company's strengths and weaknesses, opportunities and threats; Part One - Diagnosis: the Top Twelve Reasons Why Small Businesses Fail; 1. The biggest pitfall - "I'm too busy!"; 2. Running out of cash; 3. Costs too high; 4. Inadequate funding; 5. Sales too low; 6. Market changes; 7. Quality of Service; 8. Lack of commitment; 9. Overgrowth; 10. Undergrowth; 11. External factors - the economy, acts of God; 12. Product quality; Part Two - Solutions: the Top Twelve Tactics For Success; 13. The best success tactic - Manage yourself; 14. Develop a financial feel for the business; 15. Evaluate your business and plan next steps; 16. A passion for what you do; 17. A feel for the market; 18. Build good business relationships; 19. Flexibility in business structure; 20. Getting the best from your people; 21. Ability to take calculated risks; 22. A clear focus; 23. Knowing when & where to get advice and the ability to take it; 24. Commitment to business success; Part Three - Moving on: taking your business to the next stage; 25. What do you want from your business? - defining success; 26. References & Resources.
Anna Hipkiss is a business consultant and author, with experience in a wide variety of industries.