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Taking Ideas to Market

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Taking Ideas to Market

Innovation 01.08

Format

Paperback

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Taking Ideas to Market by Tim Jones
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Description

Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide

Author Biography

TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.
Release date NZ
January 10th, 2002
Country of Publication
United Kingdom
Imprint
Capstone Publishing Ltd
Pages
118
Series
Dimensions
128x174x7
ISBN-13
9781841123141
Product ID
3087351

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