Taking Down Goliath

Name: Taking Down Goliath
SKU: 25412754
Price: 56.00 NZD
Availability: InStock

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

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Paperback / softback

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Description

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Author Biography:

Kevin Ryan is the founder of the digital advertising firm Motivity Marketing, Inc. He has appeared on CNN and been featured in The Wall Street Journal, USA Today, ABC News, The New York Times, Forbes, and Advertising Age. Prior to launching Motivity Marketing, Ryan founded Kinetic Results, an Advertising Age Top 20 performance marketing firm, served as VP, Global Content Director for Search Engine Watch and Search Engine Strategies, and VP of Interactive Media for the Interpublic Group agency, Wahlstrom Interactive. Rob 'Spider' Graham is a twenty-year veteran of digital media buying, selling and production. He is currently the founder and CEO of Trainingcraft, LLC, a company providing digital advertising, marketing, and sales consulting—as well as training solutions—to publishers and advertisers. Spider works with a number of training partners including the Interactive Advertising Bureau (IAB.net) and eConsultancy (econsultancy.com), in addition to providing direct training solutions to companies like Comcast, Politico, and American Cities Business Journals.

Release date NZ

December 9th, 2014

Author

Audience

Professional & Vocational

Edition

1st ed. 2014

Illustrations

XIV, 238 p.

Pages

238

Dimensions

155x235x14

ISBN-13

9781349495580

Product ID

25412754

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