Non-Fiction Books:

Switch

Sorry, this product is not currently available to order

Here are some other products you might consider...

Switch

Como Cambiar las Cosas Cuando Cambiar Es Dificil

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil by Dan Heath
Unavailable
Sorry, this product is not currently available to order

Description

Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, "Switch" demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.

Author Biography

Chip Heath es el profesor de Comportamiento Organizacional "Thrive Foundation for the Youth" en la escuela de negocios de la Universidad de Standford. Dan Heath es un s"enior fellow" en el Centro para la promociOn del empresariado social (CASE, por sus siglas en inglEs) de la Universidad de Duke. Juntos, son los autores del bestseller nacional "Made to Stick: Why Some Ideas Survive and Others Die." Escriben una columna regular en la revista "Fast Company," y han aparecido en "Today," "Morning Edition" de NPR, MSNBC y CNBC, asI como en las revistas "Time," "People" y "US News and World Report."
Release date NZ
June 25th, 2015
Contributor
Translated by Ana Garcia Bertran
Country of Publication
United States
Imprint
Random House Inc
Pages
311
Dimensions
133x202x18
ISBN-13
9780307742353
Product ID
10050002

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...