New technologies have revolutionized survey research processes and how researchers and institutions of higher education college gain information from subjects. At the same time, it seems that increasing demands for accountability are forcing colleges and universities to conduct more high-quality surveys to gauge institutional effectiveness. In addition to affecting survey implementation, new technologies have improved the researcher's ability to conduct effective analyses of survey data. Data analytic software continues to become more flexible and new hardware allows greater speed and processing ability. This volume examines these emerging issues in survey research and highlights lessons learned from past research on survey methods. It serves as a useful guide to anymore conducting surveys in a rapidly changing environment.