Sun Tzu's The Art of War has provided strategists with essential advice on battlefield tactics and management strategies for more than two thousand years. In recent years it has become a cult book for business leaders and essential reading for global entrepreneurs seeking to master strategy. In Sun Tzu's The Art of War Karen McCreadie expertly interprets Master Sun's war strategies for the (perhaps) less dangerous pursuit of business. Twenty-first century readers will discover:
* Why you need to know your market inside out for best results;
* Why discipline is the key to success;
* Why flexibility is crucial for making the most of new opportunities;
* Why you need to plan for best and worst-case scenarios;
* Why you need to cut delays and strike while the iron is hot.
This thoroughly up-to-date interpretation of Sun Tzu's work is not a substitute for the original, but seeks to illustrate the timeless nature of Master Sun's extraordinary insights by bringing them to life with modern business examples.
Karen McCreadie is a freelance writer who specialises in ghost-writing books. She formerly worked in marketing and the personal development industry, and recently returned to the UK after 10 years in Australia. Karen has written books for multi-millionaire businessmen, CEO's and international speakers on topics ranging from sales, coaching and wealth creation to the mind/body connection and psychological profiling. She is also adapting Think and Grow Rich by Napoleon Hill for the Infinite Success series, and these two books will be the first where her name appears on the cover rather than tucked away in some dimly lit corner.