Effective communication is essential for business success. From training new employees to building a rapport with potential clients, the ability to deliver information, whilst achieving maximum impact, is a skill that all business people need, yet many find difficult to master. This fully revised edition continues to provide practical advice, addressing the common problems people face when making a presentation. Ideal for the inexperienced speaker or anyone wanting to improve their communication skills, "Successful Presentation Skills" includes tips on how to: overcome nerves; be concise; understand body language; and, use visual aids effectively. Now in its third edition, it includes up-to-date information and tips to achieve a first-class presentation, including advice on structuring a presentation and the advantages of using powerpoint technology. This is an indispensable guide to communicating with confidence.
Table of Contents
1. where do you want to go? 1 do you need this book? 1; presentations are about communication 2; the seven basic steps 3 2. 2, 4, 6, 8 - how do you communicate? 4 it's not what you say 4; it's the way that you say it 6; i'm really pleased to be here - maybe 6 3. when you feel the fear... 9 panic now - and avoid the rush 9; your 'performing edge' 14; winning ways 14; it must be seen to be believed 17; pictures and images 18 4. confidence matters 20 you're never alone in a presentation - it just feels like that 20; that certain look 23; ready, willing and able 25; a sense of perspective 25; the look, the feel, the sound 26; hand signals should be observed 26; turning theory into practice 27; how to create confidence 29 5. the main objective 33 is this really necessary? 33; and the point is? 34; hold that thought 35; i have a dream 36; roll up, roll up! 37; no problem too great 38; now hear this 39; cutting your cloth 40 6. know your audience 42 putting the customer first 42; will they hear what you mean? 43; vague and precise language 45; four learning styles 47; audiences have feelings, too 49 7. words, words, words 51 more than a licence to talk 51; the sweet kiss of success 52; on confronting a blank sheet of paper 55; creating a structure 57; all the truth that's fit to present 58; think ahead - plan ahead 58; script, notes or cue cards? 59 8. when you come to the end - stop 63 the into and the outro 63; what was it all about? 63; closing comments 64; know when to stop 66; beware the red light 69 9. curtain up! 71 on your marks, get set ... 71; the moment you walk in the joint... 72; maps and shoehorns 77; setting a mood 79; creating motivation 79; establishing credibility 80; are batteries included? 81; making and breaking expectations 81; providing a framework 81; times and events 82; never say not! 83 10. selecting and using visual aids 84 just for effect? 84; horses for courses 85 11. designing effective visual aids 95 planning screen and flipchart displays 95; points that make a point 96; a chart (or graph) for all reasons 98; using colour 102; powerpoint - the next generation 105; last word on graphics 107; handouts 108 12. setting the scen
andrew bradbury is a qualified social psychologist with over 20 years' experience of designing and delivering training courses in both technical and 'soft' skills. he is also the author of develop your nlp skills, published by kogan page.