Today's competitive eCommerce environment requires banks to maintain a strong Web presence-along with user-friendly web portals for their customers and clients. Successful Web Portals in Retail Banking walks you through the entire process of creating an effective portal, from executing a proven framework to implementing advanced features for empowering portal users.

Table of Contents

About the Authors. Getting the Vision Right. Myths and Realities. The eCommerce Competitive Environment. The Goals of Successful Banking Web Sites. A Framework for Successful Bank Web Strategies. Building Competitive Advantage Through Creating Customer Value. Executing a Web Strategy. Elements of a Successful Bank Web Site. Creating an Attractive Portal. Empowering Customers at the Web Site. Community Service. Content from the Consumer Perspective. Entertainment. Taking it on the Road. Appendix I: Highest Rating Banks Portal Attractiveness. Appendix II: Highest Rating Banks Customer Empowerment. Appendix III: Highest Rating Banks Web Site Interactivity. Appendix IV: Highest Rating Banks Community Service. Appendix V: Highest Scoring Banks Content from the Customer Perspective. Appendix VI: Highest Scoring Banks Entertainment.

Author Biography

Daniel Singer is a Professor of Finance at Towson University and has a Ph.D. in Economics from the University of Colorado. He is the author of numerous books and articles in finance and management in journals such as Financial Planning, Derivatives Risk Management Service, and Journal of Human Values. Dr. Singer is President of the American Institute for Professional Development, which offers management training on the Internet, and is a principal in Pagewatch.com, a consulting organization for financial service institutions on the Internet. Douglas Ross is a Professor of Management at Towson University and has a Ph.D. in Business Policy and Economics from the University of Colorado. He has published extensively in professional business publications such as Business Horizons and the American Business Review. Dr. Ross served as senior economist for the Joint Economic Committee, U.S. Congress; and senior research associate at The Conference Board. He is a principal in Pagewatch.com. Albert Avery is an Associate Professor of Finance and Associate Dean of the College of Business at Towson University. He has worked extensively in systems development and systems architecture and has published in the areas of both finance and management science. Dr. Avery is the President of Conference Management Consultants and a principal in Pagewatch.com.