This text draws together definitions and views on a new topic in business strategy - visioning. Increasingly managers and firms, world-wide, are realizing that their organizations need visions to map a way ahead for the future. Visioning is a strategic tool and this book defines and explains how to implement it. Case examples of poor and positive practice are given. Divided into two parts the first section examines different interpretations of what is meant by visioning while the second section shows how to use it effectively for business success.
Andrew Kakabadse is International Professor of International Management Development at Cranfield University School of Management. Frederic Nortier is an academic at ARJ France. Nello-Bernard Abramovici is an academic at ARJ France