Strategic Political Communication

Name: Strategic Political Communication
SKU: 1824899
Price: 147.00 NZD
Availability: InStock

Rethinking Social Influence, Persuasion, and Propaganda

By:

Format:

Paperback / softback

Series:

Communication, Media, and Politics

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$147.00

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Description

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Author Biography:

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

Release date NZ

October 14th, 2003

Author

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Pages

248

Series

Communication, Media, and Politics

Dimensions

148x229x13

ISBN-13

9780742528826

Product ID

1824899

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