Non-Fiction Books:

Strategic Political Communication

Rethinking Social Influence, Persuasion and Propaganda

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Strategic Political Communication by Karen S. Johnson-Cartee
$72.99
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Description

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Author Biography

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.
Release date NZ
October 1st, 2003
Country of Publication
United States
Illustrations
Illustrations
Imprint
Rowman & Littlefield Publishers
Pages
248
Dimensions
147x229x13
ISBN-13
9780742528826
Product ID
1824899

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