Non-Fiction Books:

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education

Perspectives, Readings, and Annotated Bibliography
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$286.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $71.50 with Afterpay Learn more

6 weekly interest-free payments of $47.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 7-19 June using International Courier

Description

Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe.

Author Biography:

Cynthia C. Ryans (ABJ, University of Kentucky; MLS, University of Maryland; M.Ed., Kent State University), is a professor of library administration at Kent State University Library. Her research on library technical services and business libraries has been published in Library Resources & Technical Services, Akron Business and Economic Review, and Research Management. Her books include The Card Catalog: Current Issues (Scarecrow), Internationalizing the Business Curriculum: A Selected and Annotated Bibliography (Academy of Int'l Business), and International Business Reference Sources: Developing a Corporate Library (Lexington Books). She is Resources editor of Journal of Small Business Management. William L. Shanklin (DBA, University of Maryland) has consulted for organizations ranging from Fortune 500 companies to small businesses. He has published on business and marketing topics in the Harvard Business Review and many other periodicals and co-authored Thinking Strategically (Random House), Marketing High Technology (Lexington Books), and Guide to Marketing for Economic Development (Publishing Horizons). A frequent speaker to business groups, Mr. Shanklin is professor of marketing in the Graduate School of Management at Kent State University.
Release date NZ
June 1st, 1986
Audience
  • General (US: Trade)
Pages
280
Dimensions
147x221x28
ISBN-13
9780810818910
Product ID
6037086

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...