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Strategic Place Branding Methodologies and Theory for Tourist Attraction on Hardback
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Strategic Place Branding Methodologies and Theory for Tourist Attraction

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Description

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author Biography:

Ahmet Bayraktar, Bozok University, Turkey. Can Uslay, Rutgers University, USA.
Release date NZ
August 30th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Ahmet Bayraktar
  • Edited by Can Uslay
Pages
394
Dimensions
152x229x24
ISBN-13
9781522505792
Product ID
25736780

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