Strategic Marketing Management

By:

Alexander Chernev

Format:

Hardback

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Description

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Release date NZ

January 1st, 2018

Author

Alexander Chernev

Audience

General (US: Trade)

Contributor

Foreword by Philip Kotler

Edition

9th ed.

Illustrations

illustrations

Pages

296

Dimensions

191x235x18

ISBN-13

9781936572519

Product ID

27508857

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