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Strategic Management by Cliff Bowman
Strategic Management by Cliff Bowman
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Strategic Management

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Strategic Management

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Paperback / softback
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Description

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning
Release date NZ
June 1st, 1987
Audience
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Illustrations
XVI, 407 p.
Imprint
Red Globe Press
Pages
407
Publisher
Bloomsbury Publishing PLC
Dimensions
138x216x25
ISBN-13
9780333387658
Product ID
1664157

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