Business & Economics Books:

Strategic Management

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Paperback

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Strategic Management by Cliff Bowman
$173.99
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Description

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning
Release date NZ
June 1st, 1987
Country of Publication
United Kingdom
Illustrations
XVI, 424 p.
Imprint
Palgrave Macmillan
Pages
424
Dimensions
138x216x25
ISBN-13
9780333387658
Product ID
1664157

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