Steven J. Jackson is a Professor at the School of Physical Education, University of Otago, New Zealand. He specialises in the socio-cultural analysis of sport with research interests in the areas of Globalisation, National Identity and Media. He is co-editor of Sport, Culture & Advertising, Sport Stars: The Politics of Sporting Celebrity, Sport in New Zealand Society, Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life" and Sport & Cultural Diversity in a Globalising World. He is the new President of the International Sociology of Sport Association (ISSA), 2008-2011. Stephen Haigh obtained a PhD in International Relations from the University of Otago. He holds a Master's degree in political theory from the University of Calgary, after which he spent five years working for the Canadian government, eventually becoming a policy analyst for the UN Convention on Biodiversity. Stephen is a keen sportsman, and has coached soccer at the international level.