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Socially Inclusive Business

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Socially Inclusive Business

Engaging the Poor through Market Initiatives in Iberoamerica
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Description

The idea that market mechanisms can mobilize social change by engaging the poor in win-win scenarios is gaining increased world attention. Companies, social sector organizations, and development agencies are all beginning to glean the potential that lies among the world's poorest people, both as an untapped productive force and a neglected consumer market. This book aims to demonstrate how the private sector can become part of the solution of poverty. In this study, the authors assess market initiatives in Iberoamerica by large corporations, cooperatives, small and medium enterprises, and nonprofit organizations. A task force drawing on nine teams of researchers from various business schools and universities in nine countries examined 33 experiences, seeking to uncover "what's needed" for building new business value chains that help move people out of poverty.

Author Biography:

Patricia Márquez is Instructor in Management and Social and Legal Research at the University of San Diego. Ezequiel Reficco is a Postdoctoral Fellow at Harvard Business School. Gabriel Berger is Associate Professor at the Universidad de San Andres, Argentina. Felipe Portocarrero is Professor of Sociology and Director of the Research Center, Universidad del Pacífico, Lima, Peru.
Release date NZ
June 1st, 2010
Audience
  • Professional & Vocational
Contributors
  • Contributions by Felipe Portocarrero
  • Contributions by Gerardo Lozano
  • Contributions by Mladen Koljatic
  • Contributions by Roberto Gutierrez
  • Contributions by Rosa Amelia Gonzalez
  • Contributions by Rosa Maria Fischer
  • Edited by Ezequiel Reficco
  • Edited by Gabriel Berger
  • Edited by Patricia Marquez
Pages
200
Dimensions
167x228x20
ISBN-13
9780674053366
Product ID
6282860

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