William Leiss is Professor Emeritus at Queen's University (Ontario) and research associate, McLaughlin Centre, University of Ottawa, Canada. Stephen Kline is Professor Emeritus in the School of Communication at Simon Fraser University, Canada. Sut Jhally is Professor of Communication at the University of Massachusetts and founder and Executive Director of the Media Education Foundation. Jacqueline Botterill is an Associate Professor in Communication at Brock University where she teaches and researches in the areas of promotional and consumer culture. Kyle Asquith is an Assistant Professor in the department of Communication, Media and Film at the University of Windsor, Canada.