Non-Fiction Books:

Social Communication in Advertising

Consumption in the Mediated Marketplace

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Social Communication in Advertising by William Leiss
$88.99
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Description

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Author Biography

William Leiss is Professor of Policy Studies at Queen's University. Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation. Jacqueline Botterill is a Lecturer at the University of East London.
Release date NZ
September 28th, 2005
Country of Publication
United Kingdom
Edition
3rd New edition
Illustrations
85 Halftones, black and white; 17 Tables, black and white; 101 Illustrations, black and white
Imprint
Routledge
Pages
696
Dimensions
152x229x35
ISBN-13
9780415966764
Product ID
1682781

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