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Six Timeless Marketing Blunders by William Shanklin
Six Timeless Marketing Blunders by William Shanklin
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Six Timeless Marketing Blunders

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Description

Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Release date NZ
May 26th, 1998
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Lexington Books
Pages
154
Publisher
Lexington Books
Dimensions
157x233x13
ISBN-13
9780669248166
Product ID
1676415

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