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Simplexity

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Simplexity

The Simple Rules of a Complex World

Format

Paperback

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Simplexity: The Simple Rules of a Complex World by Jeffrey Kluger
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Description

Why does kicking the TV work? What can the US military learn from the lowly bacterium? Why are the instruction manuals for cell phones incomprehensible? How does a spark of a single virus trigger an epidemic that claims millions? In recent years, cutting-edge studies in fields such as economics, genetics, stock-market analysis and child development have hit on a startling new theory -- 'simplexity'. To put it simply, simple things can be more complicated than they seem, and complex things more simple. The evidence is before our eyes: in your elaborate network of household plumbing actually run on a very basic mechanism, or the crystal paperweight on your desk, spectacular in its complexity. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. You'll never unknowingly whack the TV again and you'll understand just how much it means to smile at your child. Popular science journalist Jeffrey Kluger adeptly translates cutting-edge theory into a high-octane history of everything, which will have you rethinking the rules of business and pleasure. From the micro to the macro, Simplexity is a startling reassessment of the building blocks of life and how they affect us all.

Author Biography

Jeffrey Kluger is a senior writer at Time magazine. He is co-author of the best-selling Apollo 13, which served as the basis of the film. His other books include Moonhunters and Splendid Solution.
Release date NZ
August 9th, 2007
Country of Publication
United Kingdom
Imprint
John Murray Publishers Ltd
Pages
256
Dimensions
153x234x22
ISBN-13
9780719568121
Product ID
1671952

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