Donald Sull is a global expert on strategy and execution in turbulent markets. He is a Senior Lecturer at MIT and was formerly Professor of Strategy and Entrepreneurship at the London Business School. He has published three award-winning books and ten best-selling Harvard Business Review articles. The Economist identified his theory of active inertia as an idea that shaped business management over the past century and Fortune listed him among the ten new management gurus. If you would like to find out more from Don about simplifying your business strategy have a look here: https://hbr.org/2012/08/simplify-your-strategy/ Kathleen M. Eisenhardt is Professor of Strategy and Organization at Stanford University. She received a B.S. in mechanical engineering from Brown University, holds an M.S. in computer science and received a Ph.D. from Stanford's Graduate School of Business. She also has several honorary degrees including from London Business School. She is the co-author (with Shona L. Brown) of Competing on the Edge: Strategy as Structured Chaos. They have been working together on the ideas behind Simple Rules for over a decade.