Setting Agendas in Cultural Markets

Organizations, Creators, Experiences

By:

Philemon Bantimaroudis

Format:

Hardback

Series:

Routledge Research in Communication Studies

Show Hide Adult Content

$450.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $112.50 with Afterpay Learn more

6 weekly interest-free payments of $75.00 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 11-21 June using International Courier

Description

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

Author Biography:

Philemon Bantimaroudis is a Professor in the Department of Cultural Technology and Communication at the University of the Aegean, Greece. He holds a Ph.D. from the University of Texas at Austin, U.S.A. (1999). He was a Visiting Professor at Northern Michigan University, U.S.A. (1999-2000), the University of Cyprus (2012-2013) and an Academic Visitor at Cambridge Judge Business School, University of Cambridge, U.K. (2008). His research interests include media and culture, political and international communication.

Release date NZ

May 3rd, 2017

Author

Philemon Bantimaroudis

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Illustrations

10 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white

Pages

186

Series

Routledge Research in Communication Studies

ISBN-13

9781138944688

Product ID

23911517

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Get free delivery, exclusive deals, and more^*

Non-Fiction Books:

Setting Agendas in Cultural Markets

By:

Format:

Series:

Buy Now, Pay Later with:

Availability

Description

Author Biography:

Customer reviews

Marketplace listings

Help & options

Filed under...

Get free delivery, exclusive deals, and more*

Buy Now, Pay Later with:

Author Biography:

Get free delivery, exclusive deals, and more^*