The world economy at the start of this twenty first century is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country's economic progress.A valuable service is one that makes a part of the consumer's life feel automated; it saves the consumer time, money or effort without requiring him to continually make conscious choices and perform his own legwork to complete personal tasks.Furthermore, quality services can improve customers' lives or bring their vision to life This book deals with the various concepts in the realm of Services Marketing.