Business & Economics Books:

Service Strategy in Action

A Practical Guide for Growing Your B2B Service and Solution Business

Format

Paperback

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Service Strategy in Action by Christian Kowalkowski
$74.99
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Description



Author Biography

Christian Kowalkowski is Associate Professor of Industrial Marketing at Sweden's Linkoping University and Assistant Professor of Marketing at Finland's Hanken School of Economics. Wolfgang Ulaga is the AT&T Professor of Services Leadership and Co-Executive Director of the Center for Services Leadership at Arizona State University's W. P. Carey School of Business.
Release date NZ
March 29th, 2017
Illustrations
Illustrations, black and white
Imprint
Service Strategy Press
Dimensions
152x229x17
ISBN-13
9780692819104
Product ID
26797364

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