Business & Economics Books:

Service Strategy in Action

A Practical Guide for Growing Your B2B Service and Solution Business

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Service Strategy in Action by Christian Kowalkowski
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 2-3 weeks


Delivering to:

Estimated arrival:

  • Around 23-26 October using standard courier delivery


Author Biography

Christian Kowalkowski is Associate Professor of Industrial Marketing at Sweden's Linkoping University and Assistant Professor of Marketing at Finland's Hanken School of Economics. Wolfgang Ulaga is the AT&T Professor of Services Leadership and Co-Executive Director of the Center for Services Leadership at Arizona State University's W. P. Carey School of Business.
Release date NZ
March 29th, 2017
Illustrations, black and white
Service Strategy Press
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 367 Banana Points