Serious Money

Name: Serious Money
SKU: 1976667
Price: 93.00 NZD
Availability: InStock

Fundraising and Contributing in Presidential Nomination Campaigns

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Paperback / softback

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$93.00

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Description

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

Release date NZ

September 29th, 1995

Author

Audience

Professional & Vocational

Illustrations

24 Tables, unspecified; 9 Line drawings, unspecified

Pages

200

Dimensions

152x229x12

ISBN-13

9780521497800

Product ID

1976667

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