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Sensory Marketing by Bertil Hulten
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Sensory Marketing

Theoretical and Empirical Grounds
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Description

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Author Biography:

Bertil Hultén is Professor of Marketing at Linnaeus University, Sweden.
Release date NZ
March 10th, 2017
Author
Audience
  • Tertiary Education (US: College)
Illustrations
15 Tables, black and white; 32 Line drawings, black and white
Pages
404
ISBN-13
9781138041011
Product ID
26515596

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Sensory Marketing by Bertil Hulten
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