Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management. Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI.
Table of Contents
About the Authors List of Figures List of Tables Preface Acknowledgements Part One: Sales Perspective 1. Development and Role of Selling in Marketing 2. Sales Strategies Part Two: Sales Environment 3. Consumer and Organisational Buyer Behaviour 4. Sales Settings 5. International Selling 6. Law and Ethical Issues Part Three: Sales Techniques 7. Sales Responsibilities and Preparation 8. Personal Selling Skills 9. Key Account Management 10. Relationship Selling 11. Direct Marketing 12. Internet and IT Applications in Selling and Sales Management Part Four: Sales Management 13. Recruitment and Selection 14. Motivation and Training 15. Organisation and Compensation Part Five: Sales Control 16. Sales Forecasting and Budgeting 17. Salesforce Evaluation Appendix: Examination Technique Further Reading Index
About the AuthorsList of FiguresList of TablesPrefaceAcknowledgements Part One: Sales Perspective1. Development and Role of Selling in Marketing2. Sales StrategiesPart Two: Sales Environment3. Consumer and Organisational Buyer Behaviour4. Sales Settings5. International Selling6. Law and Ethical IssuesPart Three: Sales Techniques7. Sales Responsibilities and Preparation8. Personal Selling Skills9. Key Account Management10. Relationship Selling11. Direct Marketing12. Internet and IT Applications in Selling and Sales ManagementPart Four: Sales Management13. Recruitment and Selection14. Motivation and Training15. Organisation and CompensationPart Five: Sales Control16. Sales Forecasting and Budgeting17. Salesforce Evaluation Appendix: Examination TechniqueFurther ReadingIndex