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Sell What You Sow! by Eric Gibson
Sell What You Sow! by Eric Gibson
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Sell What You Sow!

The Grower's Guide to Successful Produce Marketing
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Description

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and speciality wholesale channels.

Author Biography:

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.
Release date NZ
December 1st, 2005
Author
Audience
  • Professional & Vocational
Illustrations
b/w illus
Pages
304
Dimensions
4x279x215
ISBN-13
9780963281401
Product ID
2063025

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Books >
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Agriculture & related industries
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Business & Economics
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