Dennis Sherwood was for twelve years a consulting partner with Coopers & Lybrand and was subsequently an Executive Director at Goldman Sachs in London, a partner in Bossard Consultants, and Vice President of SRI Consulting. Educated at the universities of Cambridge, Yale and California, and a Sloan Fellow, with Distinction, of the London Business School, he is now the Managing Director of Organica Consulting which specialised in building competitive advantage through innovation whose clients include Thames Water, Nestle, National Grid, Pearson TV, The Defence Evaluation & Research Agency, Wedgewood, and Yorkshire Electricity. He is a is well-known on the conference circuit and is the author of five previous books including Smart Things to Know About Innovation and Unlock Your Mind. Visit www.organicaconsulting.com for more information.