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Scripted: Custom Lettering In Graphic Design

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Scripted: Custom Lettering In Graphic Design

Format

Hardback

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Scripted: Custom Lettering In Graphic Design by Wang Shaoqiang
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Description

Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience.

Author Biography

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.
Release date NZ
October 1st, 2017
Country of Publication
Spain
Illustrations
1 Illustrations, unspecified
Imprint
Flamant
Pages
240
ISBN-13
9788417084028
Product ID
26805301

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