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Scenario Thinking by G Wright
Scenario Thinking by G Wright
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Scenario Thinking

Practical Approaches to the Future
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Description

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.

Author Biography:

George Wright is currently Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking and decision making with organizations such as Bayer, EADS, Petronas, Scottish Power, Thales, United Utilities, and national and local government in the UK. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, Journal of Management Studies, and Organization Studies. George Cairns is currently Head of School of Management at RMIT University, Australia. He has worked with scenario method and delivered workshops for organizations including National Air Traffic Services, South East England Development Agency, the Facility Management Association of Australia, and the Risk Management Institution of Australasia. He has contributed to a project exploring higher education futures for Romania, funded by the European Social Fund, and has published in international journals, including Technological Forecasting and Social Change and Futures. Both authors can be contacted by e-mail via: scenariothinkers@gmail.com
Release date NZ
May 3rd, 2011
Audience
  • Professional & Vocational
Edition
1st ed. 2011
Illustrations
XVI, 192 p.
Pages
192
ISBN-13
9781349322619
Product ID
25077539

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