Sawada Coffee is an independent coffee shop in Chicago that opened in 2015, and is now hailed by Food & Wine magazine as one of the "Best Coffee Shops in Chicago," as well as one of the "10 Cool Indie Coffee Shops from Coast to Coast" by Paste magazine. Owner Hiroshi Sawada is an internationally acclaimed barista. After winning the Latte Art World Championship, he dared to open an independent coffee shop in the center of Tokyo, in the middle of a number of major chain coffee shops and traditional tearooms. In this book, he discloses all the key secrets on how to create a popular cafe and how to pull in customers even if surrounded by competitors. He touches every aspect of cafe management--from the concept-making, interior design, machines, gear, menu, method, and branding to the development of staff and importance of customer service.

Author Biography

Hiroshi Sawada is the owner barista of Sawada Coffee in Chicago. In 2008 he became the first Asian World Champion Barista of "Latte Art World Championship," held in Seattle, marking the record-high score. He then opened "STREAMER COFFEE COMPANY" in Shibuya, Tokyo. In 2015 he moved to the US and opened "Sawada Coffee" in Chicago.