Non-Fiction Books:

Sacramento on the Air

How the Mcclatchy Family Revolutionized West Coast Broadcasting
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
$49.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $8.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 8-20 May using International Courier

Description

In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media company, established a radio network with William Randolph Hearst and helped shape media in the American West. Historian Annette Kassis tells the fascinating story of the pivotal McClatchy family and the path they charted through the "ether" above Sacramento.

Author Biography:

Annette Kassis is an independent historian in Sacramento and author of two previous books with The History Press, Prohibition in Sacramento and Weinstock's. Formerly co-owner of the Sacramento-based advertising agency K&H Marketing, LLC, Annette currently works as the director of consumer and brand marketing for the California Beef Council and serves on the board of the Sacramento History Foundation. She holds a master's degree in history from California State University-Sacramento.
Release date NZ
October 19th, 2015
Audience
  • General (US: Trade)
Pages
158
Dimensions
152x229x13
ISBN-13
9781626191655
Product ID
23933013

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...