This fully-updated fifth edition includes real-life examples of current events such as the Japanese tsunami, the Gulf oil disaster, and Hurricane Irene, along with lessons learned from these events. The coverage also includes new chapters on public health campaigns, and on the use and effectiveness of social media such as blogging, video, and image sharing for risk communication purposes. Combing sound, scientific research with practical advice in an accessible format, this book is a must-read for practitioners, engineers, scientists, and public health agencies.

Author Biography

REGINA E. LUNDGREN is an independent consultant andtrainer for both government and industry who specializes incommunicating environmental, safety, and health risks, and is aformer research scientist for the Pacific Northwest NationalLaboratory in Richland, Washington. Her publications have wonnational awards for their usability. She has led risk communicationefforts for a variety of environmental, safety, and health issues,including Superfund cleanup, cancer cluster investigation, andbioterrorism planning as well as helped design risk assessmentmodels for stakeholder use. ANDREA H. McMAKIN is a communication specialist at thePacific Northwest National Laboratory in Richland, Washington. Sheworks with government and industry clients on communicating risksand other information concerning science, technology, and business.She's contributed to risk communication programs involving cancerclusters, health and environmental impacts from waste and Superfundsites, international nuclear and biological safety, worker chemicalexposure, global climate change, and risk perception research.